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Web Survey Bibliography

Title Online focus group FAQs
Author Zinchiak, M.
Year 2001
Access date 28.07.2004
Abstract

As techniques and technology have advanced, the acceptance of online focus groups by qualitative researchers has grown. What began as modified chat rooms have morphed into sophisticated online research environments. Online moderators have developed distinctive styles that they feel produce meaningful results. Professional organizations have sprung up to address the needs of researchers using the online medium. All of this has led to more questions than ever regarding how to successfully execute an online focus group project. Following is a list of frequently asked questions collected from both experienced and inexperienced online moderators, clients using their services, and vendors that support online focus groups.

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Year of publication2001
Bibliographic typeJournal article
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